Updated California Online Privacy Laws Require Disclosure of “Do Not Track” Policies
Recently, California Assembly Bill No. 370 (AB370) was signed into law by Governor Jerry Brown. AB 370 amends California’s Online Privacy Protection Act of 2003 (OPPA) to require that the privacy policy provided by the operator of a website and online service describe how the operator will respond to consumer-initiated mechanisms for controlling the collection of consumer personally identifiable information (PII).